The icing on the cake is that our philosophy is based on user experience and community building. We want the pet community to vet our products through actual video reviews, aka. Pet Approvals.

This way the pets judge what they like to grow up with. All animal lovers are welcome to test our new products and put in videos that would decide the fate of the product. This democratization will make sure that our pets determine whether they are approved or discharged before we put them on sell on our e-commerce.

With the community system, we can ensure that the products that are being sold are not only cool but works perfectly and does not harm our pets in any way.